Why local ads have to look like local ads

The other day I was watching TV and noticed a local commercial with extremely high production values. I was really confused. It looked like a national ad, felt like a national ad, made me laugh like a national ad, but it was for a local business. I didn't know how to feel. To me, this local business was unreal. How can a local business brand themselves as a local business while their commercials look professional? They can't! I never thought this would happen, but I finally understood why local commercials have to be aesthetically low budget. I always hated local ads because they were so cheap and lame, but now I get it. I understand why they use 1990's looking video/graphics, and why the jingles are so pathetic...because that's what local ads are. Local ads, by definition, are more than just local businesses advertising themselves; it's local businesses branding themselves as LOCAL BUSINESSES. I never fully appreciated the beauty of local ads. Everyone across the country has their own " Bob the Mattress Guy" "Mario the Baker" and "Billy the Used Car King." These local businessmen and women are pseudo celebrities. I really would distinguish between "Loretta the Real Estate Guru" and any other casual passerby. Local ads bring people back in to the real world and far away from the beautiful Maui 'Cialis' sunsets. As corny as they may be, local ads help me appreciate where I'm currently living. There will be a time where the technology becomes cheap enough that local ads will step up their aesthetic and production values, but for right now, I'm liking them just the way they are.