Websight?

People are getting Flash happy...way too Flash happy. I fully appreciate the UI benefits of Flash programming and am all for it. However, too many websites are getting cluttered with stuff. Whether it's news updates, concert tour information, or RSS feeds, many websites are becoming hard to navigate cluttered. I'm having trouble navigating through all the hubbub. CNN.com does a good job with "BREAKING NEWS" but everything else is so annoying. You have to search what you are looking for opposed to have it cleverly presented to you. I assume at every large company there is specific person in charge of maintaining the website, and that person is gets nervous when seeing empty space. I understand how addicting it can become to fill all empty spaces with 'stuff' but after a while it all becomes a blur. Does anyone remember why Google.com became so popular? I do. I remember hearing that it was a better search engine and that it didn't have anything on the web page. To be honest, I was never disappointed with my Yahoo! searching experience , but I was intrigued by the Zen style Google homepage. I know that I was able to convince myself to switch based on 'quality' but I assure you that was not the case. The general populous will credit Google's superior algorithm for searching, but they're lying to themselves. It's the aesthetics of Google. Google was very clever with iGoogle, as it came into effect far after many people has switched. Google won because Google was cool. They changed their little logo everyday like a Simpsons intro, and it worked. Although the acronym gets too much airtime in recent years, KISS (keep it simple stupid) is a great policy. It's time that websites merged design and content into an 'easy to navigate' experience. For now, I'll just continue sifting.