Monday, May 11, 2009

2 New Telexpressions: The Digital # and The Digital High 5

PREFACE: I'm posting this particular time to establish when I invented the Digital High 5 and The Digital #. I normally try to think of something insightful to write, but this time I'm just claiming ownership. [If they ever takeoff I don't want them to be unattributable.]

Giving a High 5 or a Pound (fist bump) used to only be a form of hand to hand contact, but one day after a successful client call, it all changed. I wanted to give my co-worker the corny "we just nailed that presentation" fist pound, but couldn't because he was on the phone in another state. I suddenly blurted out "Digital High 5" and pressed the #5 on the phone. The co-workers present in the room erupted in laughter and then I said "screw the Digital High 5, hey Chris, I'm giving you a Digital Pound" and hit the # key, which really got the room laughing. One co-worker said I had to do something with it and I agreed. So...I've decided to try and make Digital High 5's and #'s part of regular phone interactions.

I always thought it would be incredibly cool to start something that eventually becomes part of society; like the High 5, "See ya later alligator," or Rocks, Paper, Scissors. I have no idea how something like that starts or how to spread the word, but clearly it's the oldest form of successful viral advertising. Somewhere along the line someone coined something, and somehow that something became universal. I'm going to try to make Digital #'s and Digital High 5's part of our national vernacular. Someone was the first to say "Staycation" and that caught on quickly, so hopefully my burgeoning campaign for Digital #'s and High 5's will bear fruit. Haven't put much thought into next steps and I'm always open to suggestions.