It doesn't matter that Blu Ray is becoming the new accepted DVD format because it too is already old news. With ability to download HD movies and TV shows without ever leaving the comfort of your home, Blu Ray will live a very short life. People love to make the argument that "we" material westerners always love tangible things, and that there will always be a desire to physically "own" the movie. This notion is false. Of course there will always be a group of people that need to touch their possessions, but for the rest of the material westerners, we'll put the movies on our peripherals. The peripherals are the desired material item, not the content.
There is nothing physically cool about a DVD. The content may be cool, but the actual device does not say anything about who you are other than your taste. A Blackberry however, speaks volumes. A Blackberry lets the people around you know that you think you are important. It tells people that you know how important business is, and you need to be in touch with the world at every second. Even swankier than a Blackberry is an iPhone. Oooooo! An iPhone really lets the world know who you are and what you truly value. For those who want an iPhone strictly because "it's that damn functional" have to catch all the flack for being similar to the superficial iPhone users. Just like sports cars, there are true enthusiasts and then there are truly insecure wealthy people.
DVD's are different. A bookshelf full of DVD's will never impress people the way it used to. Too many people have access to the content. It might be hard to imagine, but one day your neighbor with "all those movies" is going to look "old school" because you have all your content on a little pocket sized flash drive. Good bye Blu Ray, I am committed to never buying one single Blu Ray or HD DVD. The future is already obsolete.
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